The Completion Ceremony of the 2025 Shanghai Summer School (International Workshop on Tourism and Hospitality Management) was held on the morning of August 11, 2025, at the Future Digital Intelligence Teaching Center on the 5th floor of the Caobao Road Campus of Shanghai Business School. Twenty international students in tourism and hospitality management from three countries, including Armenia, Russia, and Uzbekistan, completed the course study with fruitful results.
Immersive Learning: Paying Equal Attention to Culture-Tourism Integration and Technological Innovation
The Summer School conducted in-depth research on the recovery, development, transformation, and operations of the tourism and hotel sector. Relying on the discipline advantages of the College of Shanghai Lausanne Hospitality Management of Shanghai Business School, it joined forces with industry leaders such as Jin Jiang International Holdings Co., Ltd. to create a "theory + practice" curriculum system. Through special lectures, practical teaching, on-site teaching, corporate visits, and cultural experiences, international students gained in-depth knowledge of cutting-edge content, including AI-driven personalized service and customer interaction, as well as service innovation strategies and business model development in the hotel and tourism sector.
(Visit to Shanghai Peace Hotel)
(Visit to Waldorf Astoria Shanghai on the Bund)
(Visit to the Bund in Shanghai)
Intangible Cultural Heritage Experience: Promoting Mutual Understanding Among the Peoples Through Craftsmanship
In order to deepen cultural exchanges, the Summer School also specially planned the special activity of "In-Depth Experience of Intangible Cultural Heritage," which allowed international students to feel the profound heritage of Chinese civilization through immersive interactions, such as calligraphy, traditional Chinese medicine health preservation, and health-preserving wormwood hammer making. At the Writing Brush and Ink Palace Workshop, international students tried their hand at writing Chinese characters with brushes and experienced the oriental aesthetics of "handwriting reflecting personality"; In Xinchang Intangible Cultural Heritage Traditional Chinese Medicine Literature Museum, international students learned acupoint massage and medicated diet therapy, and tried their hand at making health-preserving wormwood hammers. International student representatives remarked at the completion ceremony, "The Chinese intangible cultural heritage experience made me realize that hotel rooms can become miniature museums of cultural heritage, and tourist routes can also be transformed into time tunnels for dialogue among civilizations. Through traditional crafts, we have established a deep friendship with local craftsmen. This cultural resonance makes cooperation full of possibilities."
(Experiencing Chinese Calligraphy)
(Experiencing Traditional Chinese Medicine)
Brand Empowerment: Creating a Benchmark for Educational Cooperation under the Belt and Road Initiative
Dai Ying, Vice Dean of the College of International Education, said at the completion ceremony that the Summer School helped international students achieve "three levels of transcendence." First, they achieved the transcendence of geographical distance in their pursuit of knowledge—by traveling across China's vibrant cultural and tourism innovation landscape, they implemented the ancient Chinese philosophy of "acquiring as much knowledge as possible from books and having as much direct contact with the world as possible"; second, they had in-depth cross-cultural dialogue, touching the warmth of Chinese civilization with their hands and gained a deeper understanding of the essence of dialogue among civilizations; third, they gained a forward-looking vision beyond industries—they will apply the professional knowledge they have acquired to envision future development and sketch an innovative blueprint for the global culture and tourism industry!
(Vice Dean Dai Ying Delivers a Speech at the Completion Ceremony)
The College of International Education has always taken serving the national strategy as its fundamental guideline, and regards the brand building of "Study @ SBS" and "Business Charm Silk Road" as the strategic fulcrum of the school to promote the opening up and international development of education. The College of International Education actively builds a bridge for cultural exchanges among countries along the "Belt and Road," and takes intangible cultural heritage experience and cultural exchanges as a link to better empower the career development of international talent, promote mutual understanding among the peoples, and set a new benchmark for international education cooperation under the "Belt and Road Initiative," aiming to build a bridge for mutual learning between the China and the world's diverse civilizations.
Completion Is Not the End: Drawing a New Blueprint for Global Culture and Tourism Cooperation
At the completion ceremony, international students were awarded the certificates of completion, certified by the College of International Education of Shanghai Business School and the College of Shanghai Lausanne Hospitality Management of Shanghai Business School, and reviewed their learning process through short videos, which vividly presented their learning results.
Hu Xiaohan, Executive Dean of the College of Shanghai Lausanne Hospitality Management, emphasized in his speech that "the completion is not the end, but the starting point of new cooperation. The school will continue to promote training courses such as 'Chinese + Tourism Management,' so that the flowers of tourism cooperation under the Belt and Road Initiative will bloom more brilliantly, and the seeds of dialogue among civilizations will take root and sprout in the fertile soil of the culture and tourism industry, and grow into towering trees of win-win cooperation!"
(Dean Hu Xiaohan Delivers a Speech at the Completion Ceremony)
The Andijan State Institute of Foreign Languages in Uzbekistan, one of the participating schools, sent a thank-you letter to Shanghai Business School before the completion ceremony, in which it remarked, "This opportunity is invaluable to our students, providing them with exposure to advanced tourism and hotel management practices, networking opportunities, and a chance to experience a different culture. We are confident that this experience has significantly enhanced their academic and personal development."
(Thank-You Letter from the Andijan State Institute of Foreign Languages in Uzbekistan to Shanghai Business School)
After the completion ceremony, international students will return to their motherlands with the knowledge, friendship, and vision gained in Shanghai, and serve as a bridge connecting China and the global culture and tourism industry. In the future, the College of International Education of Shanghai Business School will continue to use education as a link and deepen the "Chinese + Industry" curriculum system, making "Study @ SBS" a bridge connecting China and global industrial cooperation, and "Business Charm Silk Road" a benchmark for dialogue and win-win cooperation between civilizations, and contributing Chinese wisdom and injecting surging momentum into the recovery and sustainable development of global industries.
(Group Photo at the Completion Ceremony)
Written by: Zhang Wen
Photo by: Zeng Shiyin, Wei Qijia
Reviewed by: Chen Wei
