1. Hospitality Management
(Undergraduate, Availability of Language for Instruction: Chinese)
Training goals
The specialty is dedicated to cultivating application-oriented talents with practical ability, innovative and entrepreneurial spirit, international view, and a strong sense of social responsibility, who understand China’s politics, economy, culture, and society and are capable of communicating in Chinese. After receiving undergraduate education, international students are expected to meet the development demands of the international hospitality industry and other related industries; equip themselves with the professional knowledge, attitudes, skills, and growth ability required of professionals in the international hospitality industry; cultivate high ideological quality, humanistic quality, innovative spirit, and entrepreneurial ability, and a strong sense of social responsibility in themselves; understand the frontier development trends and master the operations and management methods and means in the international hospitality industry and other related industries; and grow into internationalized, interdisciplinary, and application-oriented high-quality business talents that contribute to Sino-foreign friendly exchanges and cooperation.
Job orientations
1. Operations and management posts at international brand hotels and modern high-end leisure resorts, home-stays, and clubs, including their departments of human resources, marketing, financial, revenue management, and dining management;
2. Hospitality-related investment development and consulting industries, such as tourist hospitality consulting and management, e-commerce, and health industry consulting management companies;
3. High-end service, exhibition, luxury goods, and other related industries;
4. Government agencies and industry associations.
Specialty features
As the first batch of undergraduate specialties of hospitality management under Shanghai municipality, the specialty of hospitality management at SBS has dared to blaze new trails and risen to the challenges for the past decade. Relying on the orientation of Shanghai as an international metropolis, the specialty has made great endeavors to meet the demands of the “Belt and Road” Initiative, the development of the Yangtze River Delta region, and the construction of “Five Centers” and “Four Brands” in Shanghai, and play an active role in the construction of the modern service industry and other novel industries systems in Shanghai. Depending on the advantages of specialty and discipline groups, it has highlighted its features as a specialty in a business college and geared to the standards of the “four-in-one school-running orientation” (“industry, teaching, learning, and research), aiming to cultivate talents with international vision, strategic insight, solid theoretical quality, and strong practical ability. In 2019, the specialty was selected as one of the first batch of national-level first-class undergraduate specialties under the Ministry of Education, and built an intensified training base in Shanghai for the Hospitality Reception Project of the WorldSkills Competition. It enjoys high popularity and fine reputation among similar specialties nationwide. Following the guiding ideas of “gearing to international standards, adapting to industrial demands, and serving the development of Shanghai”, the specialty takes it as its goals to cultivate “application-oriented management talents for international brand hospitalities and related types of business”, and to build a nationally well-known, advanced featured specialty with international influence. The specialty has also established a talent cultivation model based on in-depth industry-university-research cooperation with many international hotel groups (such as ACCOR Hotels, Marriott, and InterContinental Hotel Group) and enterprises (Hengshan, Greenland Group, Debenham Thouard Zadelhoff, and DisneyQuest), and its graduates have been highly recognized by the industry for their high employment rate and strong career development ability. In recent years, the specialty has introduced continuous innovations and reforms in terms of teaching staff, talent cultivation, curriculum system, and industry-teaching integration, trying to explore an application-oriented, innovative, and internationalized path of specialty construction for local undergraduate colleges and universities.
High-standard, innovative orientation: by gearing to international standards, adapting to industrial demands, and embodying Shanghai local features and working closely with well-known hospitality groups both at home and abroad, the specialty aims to cultivate senior management talents with high competitiveness on the job market for the hospitality and tourism industries.
Internationalized and specialized teaching staff: The specialty has built a highly educated, internationalized, and bipolar teaching staff, and hired prestigious scholars as distinguished professors from the EHL, the college of Hospitality Management of Cornell University, the college of Hospitality Management of Oklahoma State University, and many other world-renowned colleges of hospitality management. In addition, it has developed an internationalized part-time teaching staff based on the structure of “distinguished overseas famous teachers + “Talent Revolving Door” system professors + foreign senior executives from international hotel groups”, and configured its backbone teaching force according to the criteria of “doctoral degree + internationally certified professional qualification certificates”.
Modularized and application-oriented curriculum: the specialty has developed a curriculum system based on business literacy courses, framed by specialty courses, backed by industrial courses, characterized by all-English courses, highlighted by major and shared courses, and college-enterprise co-built courses by gearing to world-class and internationally certified courses. Meanwhile, the specialty also stresses the combination of theoretical learning and practical applications, trying to build a composite model based on simulated decision-making + technical applications + professional quality.
Diversified and featured internships: relying on geographical advantages of Shanghai as a city headquartered by international hospitality groups, the specialty offers numerous internship and employment opportunities for its students at international hospitality groups. It also cooperates with many international hospitality brands and local hospitality groups to build open and shared internship and employment platforms.
In-depth cooperation and dual-degree programs: The specialty has developed dual-degree programs with EHL and Northern Arizona University, and established cooperative relationships with Oklahoma State University in the US and the Glion Institute of Higher Education in Montreux, Switzerland for joint cultivation and in-depth teacher/student exchanges. These programs have broadened the vision of teachers and students, and won the favor of numerous students.
Basic Professional Courses
Introduction to Tourism Hospitality Industry
Travel Destination Management Tourism Consumer Behavior
Introduction to Hospitality Management Hospitality Operation Management
Hospitality Customer Management Hotel Housekeeping Management
Hotel Food & Beverage Management Hotel Human Resources Management
Hotel Revenue Management Hotel Financial Management
Hotel Strategic Management Hotel Asset Management
2. E-Commerce
(Undergraduate, Availability of Language for Instruction: Chinese)
Training goals
This major aims to cultivate first-class application-oriented “new business” talents with all-round development of morality, intelligence, physique, beauty and labor, international vision, solid theoretical foundation of economic management and e-commerce, skilled application of digital technology, new retail management, mobile Internet and big data analysis, engaged in e-commerce digital operation management, business data mining, business intelligence analysis, and meeting the needs of national strategic emerging industries.
Job orientations
The graduates are mainly engaged in e-commerce operation, technology development, digital marketing and logistics management in e-commerce enterprises, modern service enterprises, financial institutions, science and technology enterprises and management consulting organizations. They can also choose to pursue master’s degree in management science and engineering, business administration and other majors.
Specialty features
This major was approved as a national “Double First-class Specialty Plan” undergraduate major in 2019, and passed ACBSP international certification. In 2018, this major was selected as the first-class undergraduate leading program major in Shanghai. It is the pilot major of outstanding business education in the school and the “Hundred Universities Project” of the Ministry of Education of China, that is, the innovation base of integration of production and education and the national “Emerging Engineering Education” construction base. We will actively carry out in-depth school-enterprise cooperation and international cooperation in running schools, put innovation and entrepreneurship quality education throughout the talent training process, and build a talent training mode of “integration of production and education & integration of academic diplomas and vocational certificates”.
In the face of the digital age, we have created a teaching system based on digital operation of e-commerce, with business data analysis and mobile business application development as the professional training direction closely following the needs of the society, forming a new business characteristic based on big data.
Basic Professional Courses
Introduction to E-Business Introduction to Mobile Business
Introduction to Cross-Border E-Business E-Business Visual Operations
E-Business Traffic Operations E-Business Customer Operations
Business Data Analysis Statistics
Multivariate Statistical Analysis Marketing
Data Visualization Big Data Processing
Planning and Design of Mobile Application Machine Learning
3. Business Administration
(Undergraduate, Availability of Language for Instruction: English)
Training goals
Adhering to the university's philosophy of "Establishing the University through Business, Focusing on Application," this program is dedicated to cultivating high-quality, application-oriented business professionals with a well-rounded development in moral, intellectual, physical, aesthetic, and labor education. Graduates are expected to possess social responsibility, professional competence, practical ability, innovative spirit, and an international perspective. Through undergraduate study, international students will systematically master the fundamental theories and methods of modern business and corporate management, become familiar with China's politics, economy, culture, and society, and acquire basic communication skills in Chinese. Graduates are expected to: possess sound moral character, professional competence, and a strong sense of social responsibility, while adhering to professional ethics; stay abreast of the cutting-edge technologies and development trends in business management; master quantitative and qualitative analysis methods; be competent in management roles such as business operations, marketing, and human resources; demonstrate cross-cultural communication and teamwork skills; possess a global mindset and international perspective to adapt to the ever-changing international business environment; and have the ability for lifelong learning to continuously enhance their professional competence and contribute to sustainable socio-economic development.
Job orientations
Graduates can find employment in industrial and commercial enterprises, financial institutions, social organizations, and the public sector, engaging in roles related to business management, operations management, marketing, human resource management, data analysis, retail management, and strategic planning.
Specialty features
The Business Administration program is a National First-Class Undergraduate Program Construction Site (2019), a National Featured Specialty Construction Site (2009), a Key Discipline Specialty under Shanghai's "Twelfth Five-Year Plan" Connotation Construction, and one of the first Application-Oriented Transformation Pilot Undergraduate Programs in Shanghai during the "Thirteenth Five-Year Plan" period. It has received National and Shanghai Outstanding Teaching Achievement Awards and, in December 2019, became the first program in China to receive international professional accreditation from ACBSP. Focusing on the field of Digital Intelligence Business Management, and integrating New Business Studies, new demands, new models, and new technologies, the program has built an application-oriented talent cultivation system. This system is based on core courses such as Management, Economics, and Marketing, and incorporates cutting-edge courses like Data Analysis, Innovation Management, and International Logistics. Keeping pace with the development trends of New Business Studies and Digital Intelligence Commerce, the program applies new retail management technologies, human resource management, and big data analysis tools to construct an application-oriented talent cultivation model, serving as a benchmark and leading example among similar programs in universities nationwide. The program has established various cooperation mechanisms with foreign universities and introduces high-quality innovation and entrepreneurship course resources from renowned international institutions to enhance the quality of student cultivation.
Basic Professional Courses
Management Economics
Marketing Accounting
Financial Management Statistics
Organizational Behavior Retailing
Operations Management Strategic Management
Logistics Management Human Resource Management
Project Management International Logistics
Consumer Behavior Innovation and Entrepreneurship Management
Business Administration Research and Thesis Writing
