On the evening of November 25, Beijing time, the 62nd lecture of SBS Forum was held online and offline by the MOFCOM Training Base for International Business Officials (Shanghai) in cooperation with the Research Office, the College of Business Administration and the College of Business and Economics. FRANCISCO LUIZ DOS SANTOS, a participant of our university’s International Business Officials Seminar, former President of the Education Commission of Recife, and Professor at the Federal University of Agriculture in Pernambuco, Brazil, gave a lecture on "The Digital Smell Market: Internet, Electronic Nose and Scent TV". Nearly 100 past participants of the International Business Officials Seminar, teachers and students from the College of Business Administration, College of Business and Economics and College of Business Information listened to the lecture online. Professor Wang Shengqiao, Director of Research Office, Associate Professor Jiao Yue, Vice Dean of College of Business Administration, Associate Professor Zhang Qi Chen, Vice Dean of College of Business and Economics attended the lecture, which was hosted by Chen Wei, Vice Dean of College of International Education.
Focusing on the theme of digital smell market, Prof. Francisco introduced the bionic principle of electronic nose from the biological point of view of smell, extended the topic to the odor signal and digital fingerprint, explored some odor-related technologies and their possibilities in electronic media, and discussed the application and market prospect of electronic nose as a detection technology.
Prof. Francisco indicated that chemical molecules with different vibration frequencies affect human olfaction, so with the help of smell wheel technology, an artificial electronic nose can distinguish subtle smell differences.After World War II, it has been concerned by countries and widely used in the military, oil exploration, anti-terrorism, anti-smuggling and other fields, especially by the United States, Japan and other developed countries.After 1995, with the reduction of technology costs, it gradually expanded to household appliances, advertising media and other fields.
Prof. Francisco introduced that in today's globalized economy, all countries in the East and West are involved in the digital smell market and are applying related technologies in shopping malls, cinemas and other places, and there are many factories in China that produce scent emitters and other devices. In recent years, "smell" has become a new focus for digital researchers, and China and Brazil have a strong foundation for cooperation in the fields of physics, biology and management.
The lecture forum had a warm atmosphere and frequent interactions. The participants had in-depth communication with Prof. Francisco on the topics of research difficulties and solutions of electronic nose technology, specific application scenarios and future development directions. Students and teachers expressed that digital smell industry is a new industry, moreover, it has a broad market prospect. This lecture is a new beginning of deepening friendship and close communication and cooperation between China and Brazil, both sides will further share each other's experience, learn from each other and promote common development.
Written by: Guan Rui
Photos by: Ni Haoran
Reviewed by: Chen Wei
