To deepen the connotation of the “Business Charm of the Silk Road” brand and promote the integration of cross-cultural exchange and business education, the College of International Education organized an activity on coffee culture sharing and hand-drip coffee brewing for international students on the afternoon of December 2, 2025. Using coffee as a medium, it built a warm and interactive platform for cultural exchange, allowing students from diverse cultural backgrounds to share a practical journey blending business culture and the aesthetics of daily life amidst the rich, enveloping aroma of coffee.

On the afternoon of Tuesday, November 25, 2025, the International Education College organized a lacquer fan experience activity on intangible cultural heritage for international students, themed “Painting Lacquer Fans to Inherit Intangible Cultural Heritage, Transmitting Craftsmanship Across the World.” As one of the key practical activities under the “Business Charm of the Silk Road” international student education brand, this event aimed to provide an immersive hands-on experience with intangible cultural heritage. It allowed students from around the world to feel the unique charm of traditional Chinese craftsmanship through the flowing colors and textures at their fingertips, building bridges for people-to-people connectivity and mutual cultural learning. This activity contributed to a new chapter in the cultural exchanges of “Studying at SBS, Experiencing the Charm of the Silk Road” and the Belt and Road Initiative.

On Tuesday noon, November 25, 2025, the College of International Education and the College of Business Foreign Languages jointly hosted the “Diverse Ethnic Cultures, A Tapestry of Shared Beauty” Sino-foreign ethnic cultural exchange event. International students from 12 countries including Russia, Mongolia, Nigeria, and Azerbaijan gathered with Chinese teachers and students. The event aimed to provide a platform for international students from around the world and Chinese students from ethnic minorities to show their national or ethnic cultural characteristics, collectively presenting a splendid cultural feast.

On November 11, 2025, guided by the “Business Rhyme along the Silk Road” international education brand, the College of International Education meticulously organized an immersive Traditional Chinese wellness culture experience activity. The lingering fragrance of sachets conveyed the enduring commercial charm of the millennia-old Silk Road, while Tai Chi and Baduanjin embodied Eastern wisdom for self-cultivation. At the intersection of history and the present, the activity paved a practical path for international students to perceive the depth of Chinese civilization.

On the afternoon of October 28, the College of International Education organized a “Chinese Folk Music Appreciation Concert” for international students. Using aesthetic education as a bridge, the appreciation concert provided an immersive artistic experience, guiding students around the world to deeply appreciate the unique charm of outstanding traditional Chinese culture and further promoting cultural exchange and mutual learning between China and other countries.

On October 25th, College of International Education organized a one-day cultural experience trip, “Experience China, Explore Shanghai”, for 75 international students from Belt and Road countries such as Uzbekistan, Malaysia, and Indonesia. The trip aimed to guide the students in closely experiencing the excellence of traditional Chinese culture and the charm of the modern metropolis through immersive city exploration, thereby further solidifying the brand connotation of “Study at SUIBE—Business Charm along the Silk Road”.

On the afternoon of October 21, College of International Education successfully held a Chinese salon themed “LABUBU and ACG Culture”. As part of the brand-building initiative “Study at SBS——Silk Road Business Charm” for international students, this event adopted an innovative dual-track format combining “pop culture + immersive interaction”. It attracted active participation of students from over ten countries, who improved their Chinese language skills in a relaxed and enjoyable atmosphere, gained a deeper understanding of contemporary Chinese youth culture, and further contributed to the global dissemination of outstanding Chinese culture.

On October 13, the Seminar on Civil Aviation Operation and Management for Central Asian Countries, organized by the Ministry of Commerce and hosted by the MOFCOM Training Base for International Business Officials (Shanghai), visited the domestic large aircraft design and R&D center as well as the final assembly manufacturing center for an on-site inspection of commercial aircraft design, research, and large-scale, systematic production. 20 participants from three countries, including the Civil Aviation Committee of Kazakhstan, the Civil Aviation Administration of Kazakhstan, the Civil Aviation Authority of Mongolia, Mongolian Hunnu Airlines LLC, QAZAQ Air of Uzbekistan, and the Chamber of Commerce and Industry of Uzbekistan participated in the visit.

On September 20th, international students from Shanghai Business School were invited to participate in the special Mid-Autumn Festival event “Full Moon, Global Gathering” hosted by the Fengxian Exit-Entry Administration. The event encompassed various segments including an introduction to the traditional festival, anti-fraud education, a hands-on mooncake making workshop, a garden party with lantern riddle guessing, and a dome theater film screening.

On the afternoon of August 28, 2025, the College of International Education, leveraging the “Business Charm Silk Road” brand, organized international students from Shanghai Business School to participate in an online summer travel city sharing and exchange event.

Recently, Nodirbek Ibrokhimov, a doctoral student from the "Silk Road" International University of Tourism and Cultural Heritage in Uzbekistan, successfully completed the "2025 Shanghai Summer School" training program hosted by Shanghai Business School. During the four-week immersive program, this young international student from Central Asia not only gained a systematic understanding of the latest trends in the global tourism industry but also, through in-depth visits and practical experiences, personally witnessed Shanghai's innovative vitality and dynamic development as an international tourism hub.

The Completion Ceremony of the 2025 Shanghai Summer School (International Workshop on Tourism and Hospitality Management) was held on the morning of August 11, 2025, at the Future Digital Intelligence Teaching Center on the 5th floor of the Caobao Road Campus of Shanghai Business School. Twenty international students in tourism and hospitality management from three countries, including Armenia, Russia, and Uzbekistan, completed the course study with fruitful results.